Kay Spiegel

Kay Spiegel Product, People & AI Remote from Germany

About

I do not think you have to choose sides. Most people assume you must pick one: design or business, creativity or metrics, innovation or stability. My work is built on the opposite conviction, that you can and must do both. The best products come from teams that hold user needs and business reality together instead of pitting them against each other. My shorthand for it: stop choosing sides, start building bridges.

Over 25 years I have walked the entire product development path many times, from first ideas to scaled solutions, always looking for the sweet spot between what users need and what the business needs. My focus is on product, people, and AI. I work remotely from Germany.

Product work is a people business. You work with people, on things for people. I count three groups in that, and I do not treat them as separate concerns: the people who use the product, the team that builds it, and the stakeholders who pay for it, up to the executive level.

At UX&I I help enterprise product teams build these bridges, aligning design and business so that user happiness and healthy metrics reinforce each other instead of competing. You do not have to sacrifice one for the other.

AI is the hardest case for that work right now. I advise a product team building an AI product, and I help UX&I work out where AI belongs in our own way of working. My stance towards the tools stays the same: curious about what they can do, strict about what they claim.

What I build besides client work

KANNSTEMACHEN is my own maker project: stickers, posters, and jute bags.

syncTerms is a terminology management tool I am building, currently open for beta registration. You maintain a glossary in the browser and share it with a link.

Survey Insight Skills for Claude Code is an open-source toolkit for survey analysis. You ask a question, a skill runs the analysis and writes a short, evidence-backed report. The model reasons, a deterministic engine supplies every count and percentage, so no figure in a report is invented.

I build these alongside client work, on the principle that real insight comes from doing the work, not just talking about it.